品牌个性

英雄简介

Through feedback from campus faculty, 教职员及学生, we determined that the hero archetype best fits who we are collectively as A&移动商务的狮子. Keep reading to learn more about the hero archetype.

特征

• Seeks out challenges
• Arises after recognizing an injustice or problem
• Overcomes adversity to accomplish greatness
• Earns respect and accolades along the journey, as an underdog
• Views oneself as an “average Joe”
• Embraces risk and change
• Sacrifices oneself for the cause
• 认为很快

目标

• Restore and make the world a better place
• Be strong and competent
• 证明自己的价值
• Pursue lifelong personal growth and transformation
• 留下遗产
• Protect, inspire, motivate and challenge others

恐惧

• Weakness and vulnerability
• Failing to have what it takes to persevere and prevail

环境

• Any place or situation where difficulties or challenges demand action

英雄的消费者

Hero consumers mirror the characteristics of the hero archetype. They consider themselves heroes or desire to become heroes. They often see themselves as good, moral people and are naturally attracted to brands that demonstrate their beliefs. A hero consumer judges a brand not only on its product offerings but also on the strength of the brand's character and values.

英雄品牌

Hero brands bring out the best in people, helping them perform at their upper limits and boost effectiveness. A&M-商务’s education and services are provided by heroes for heroes. 在一个&M-商务, we help heroes make a difference.

Example 英雄品牌 and Characters